The first time I heard of George Lakoff's work, I didn't like it. From that second-hand account, I thought he was saying we shouldn't try reasoning with people about politics... which I've always considered a duty, so far as possible, since the alternatives seem to come down to: force, fear, or manipulation.
Lakoff is much more complex than that. First off, he's working from a well-established principle: that human thinking, about anything more complicated than primary concrete…
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